Are business cards still valuable in the digital era?

Due to the accelerated progress of technology and its influence on marketing, sometimes we think that we should grow out of old school marketing tools because they’re not as effective as they used to be, and we are probably making a big mistake.

Exchanging physical business cards is a great way to make a lasting impression for your business. It strengthens your branding and helps people remember who you are and what your business is about.

Would you believe me if I told you that business cards continue to be the best way to introduce your brand when meeting in person?

Your Linkedin profile, your outfit, or even your elevator pitch may come off as impressive to some. It has been found that one of the best ways to have a great first impression, is just a business card that represents you. The recipient will not only remember you but will have a tangible lasting first impression that is self explanatory to what you do and how to contact you.

Business cards are your brand’s first impression.

    • When you make eye contact with someone, you establish trust. Handing a business card while making that connection creates trust in your brand.
    • An effective marketing tool to promote your business since the recipient will have an initial presentation of your brand.
    • You can include your social media handles on your card to turn your brand “viral” when others share your card.
    • A demonstration that you and your business are professional and prepared.

    Perhaps you’re thinking about garbage bins and forgotten desk drawers that are full of business cards. You’re right! The key is that you have in your hands the possibility to innovate, set the trend, make yourself more memorable to your intended audience.

    How do you make your business card memorable?

    You take advantage of everything technology has to offer while you are designing your business card:

    • Think about your company’s vision and values, and try to represent them when designing and choosing the type of business cards.
    • Using augmented reality to amplify your brand’s content through a mobile, expanding the audience’s experience beyond the card itself.
    • Including QR code so the contact information can be scanned and saved in a mobile phone in just seconds.
    • Using the design to implement a format, a combination of colors, perhaps showing a playful spirit so that everything shows your brand’s DNA.
    • Choose the right size, stock and finishing that suits your style. There are hundreds of business cards styles; aim to make yours memorable!
    • Use different printing materials, such as cardboard, metal, wood, MDFs, leather, wool…

We will love to learn about your company and help you create a memorable experience. Call 954.838.9318 or email us info@tcgcenter.com

Gaby Thierer

Gaby founded TCGC in 2002 shortly after she immigrated from Argentina. Following her family’s blueprint, Gaby has been working in the printing industry since only 12 years old. Over the years she has worked with thousands of companies helping making their brand memorable.