Social distancing signage may not have been around for long, but it’s already proven to be an important resource for businesses. It will also prove to be vital when lockdowns are lifted, and non-essential businesses begin to open once more.
But re-opening comes with a whole new set of problems; how do you re-work business plans? How do we deal with the COVID-19 fallout? And how do we get back on track when it comes to getting important information out?
Well, for the latter the answer is signage. There are so many different ways to advertise using social distancing signage. So how would one go about doing this, and why is it worth it?
Put your logo on vital information
One of the easiest ways to get your business out there is to have a vibrant and eye-catching logo. When distributing your signs throughout your place of business or in the vicinity, make sure every sign includes your logo. Your logo distinguishes you from other businesses and can be easily remembered by customers.
Think about it, what’s the first logo that comes to mind? Could you draw it with ease? Probably. Logos and signage go together like cheese and wine.
What kind of signs are we talking about here?
Putting your logo on important social distancing signage is vital in getting your brand out there. Everyone will be looking over the new signs as they being to enter businesses again. These signs could include hand washing instructions, sneezing and coughing etiquette, health and safety rules, safe social distancing, and more.
So when they read these signs, they’ll take in your logo and business information. As well as the logo, including a digestible link to your website or portfolio will also encourage potential customers to hop online and see what else you have to offer.
Signage placement is key to success
Placement of these signs is just as important as creating them in the first place. Some signs will be easily placed, after all there’s only one place a “stand here” sign can go, and that’s anywhere people will be standing in a line.
But in terms of handwashing guides, or “we’re open” signs, you have to be a bit more clever with placement. First things first, people need to see them clearly, and secondly, they need to be in a relevant area.
If you stick your “yep, we’re still open!” signs on your front door, potential customers may not get close enough to actually read it. But place it near the connecting road, they can read it as they walk or drive by.
If you offer pick-ups or deliveries, this will also make people feel at ease. They may have ignored the business entirely if they thought they’d have to hang around the building for more than ten minutes. Or if they considered the fact that you may not even be open.
Increase profits while helping the public
Using social distancing signage for advertising will benefit not only your business but the public, too. Information on health and safety will help the world survive, and if it helps your company out at the same time, then why not?
The Corporate Graphic Center not only prints your signs, but we also play a consultative role when it comes to designing signage. We’re here to listen to your goals, and help you pick the best method of creating eye-catching and helpful social distancing signage.
Our main goal is to support you during this difficult time. Check out our line of social distancing signage and let us know how we can be there for you.