Stop and think about this for a moment:
We’re constantly getting messages and incentives that brands send us through many platforms: traditional ones such as a product package or more groundbreaking, such as their presence on social media.
Marketing experts suggest that when you start designing strategies, you should think as much of the offline world as of the online world, because then you’ll be able to reach potential customers through various channels, which guarantees effectiveness.
Additionally, this integral marketing vision will favor engagement by using the synergy between the two spaces. This is known as “blended marketing”.
Follow these recommendations and your brand identity will be on track to excel:
This element is a subtle extension of the company’s identity., A flyer, a notebook or a business card are a few minor items that can create major attention for your brand
An appealing package with attention to small details will make customers remember your brand. You can use labels, various disruptive materials, playful design, etc.
Another idea is providing coupons that customers can redeem in person – to inspire customer loyalty.
There are no limits!
Wherever you sell your product or service, you can offer a 360 degree brand experience, where blended marketing is dominate. For example, you can have an interactive space where you show your portfolio, a cubby with pictures for customers to interact with the product and share it on social networks.
It’s an excellent opportunity to make creativity shine on your business and your team, thus positioning your brand in the minds of your clients.
A “Thank you!” card or a card containing information on how purchasing the product supports a social cause, are good ways to position your business, and they’re also an ideal platform to once again share digital contact information.
On social media, the organization can share, for example, some spontaneous stories of your employees, where people can see the vibe of your business or how the products are made. You will gain loyal customers as they see how the brand works internally.
Tradeshows are an ideal opportunity to make your blended marketing strategies stand out. They’re the best opportunity to get clients to know the brand that attracts them. The key lies in good organization and high-quality branding material, such as colorful stands, useful or innovative corporate gifts, videos, interactive space and much more.
Gaby founded TCGC in 2002 shortly after she immigrated from Argentina. Following her family’s blueprint, Gaby has been working in the printing industry since only 12 years old. Over the years she has worked with thousands of companies helping making their brand memorable.
The Corporate Graphic Center is a 2nd Generation Family Owned Printing, Design Graphic & Marketing Business. Our services are only limited by your imagination. No job is too big or too small. Contact us for more information!
