How to link offline marketing actions with the digital world

A Company has countless methods to announce what it is that they do. This can be done in a physical setting or a digital presence.

Stop and think about this for a moment:

  • How’s the package of your favorite cereal?
  • When you’re in a coffee shop, in what ways does the brand’s identity stand out?
  • How did you learn about that place?
  • Did you learn about it from Instagram or a friend?
  • Are you carrying a promo item in your backpack?
  • Perhaps a ballpen or a pendrive with a logo?
  • Have you seen an ad on Facebook of brands that you need?

We’re constantly getting messages and incentives that brands send us through many platforms: traditional ones such as a product package or more groundbreaking, such as their presence on social media.

Marketing experts suggest that when you start designing strategies, you should think as much of the offline world as of the online world, because then you’ll be able to reach potential customers through various channels, which guarantees effectiveness.

Additionally, this integral marketing vision will favor engagement by using the synergy between the two spaces. This is known as “blended marketing”.

How to integrate online and offline strategies?

Follow these recommendations and your brand identity will be on track to excel:

  • Think strategically and remain focused on a clear goal. It’s vital that any marketing actions are coherent and congruent, regardless of the context of the campaign.
  • Adapt the campaigns, don’t replicate them. Each context has its particularities, so you’ll stand out if you use the language that each world offers.
  • Include all digital information in the offline world. Each ‘tangible’ product for your brand must have your coordinates on social media, website, etc.
  • Invite people to share what your business does. Keep in mind that, social networks are the leading platform, they help your customers share your videos and material. Also, invite them to do it in the offline world; essentially, any experience they have in your stores, for example, is an excellent material to upload to the online world.

Some examples

Corporate Printing and Promotional material

This element is a subtle extension of the company’s identity., A flyer, a notebook or a business card are a few minor items that can create major attention for your brand

Custom and creative packing

An appealing package with attention to small details will make customers remember your brand. You can use labels, various disruptive materials, playful design, etc.
Another idea is providing coupons that customers can redeem in person – to inspire customer loyalty.
There are no limits!

Brand experience in the physical

Wherever you sell your product or service, you can offer a 360 degree brand experience, where blended marketing is dominate. For example, you can have an interactive space where you show your portfolio, a cubby with pictures for customers to interact with the product and share it on social networks.

It’s an excellent opportunity to make creativity shine on your business and your team, thus positioning your brand in the minds of your clients.

Printed cards

A “Thank you!” card or a card containing information on how purchasing the product supports a social cause, are good ways to position your business, and they’re also an ideal platform to once again share digital contact information.

Corporate audiovisual material

On social media, the organization can share, for example, some spontaneous stories of your employees, where people can see the vibe of your business or how the products are made. You will gain loyal customers as they see how the brand works internally.

Fairs and events

Tradeshows are an ideal opportunity to make your blended marketing strategies stand out. They’re the best opportunity to get clients to know the brand that attracts them. The key lies in good organization and high-quality branding material, such as colorful stands, useful or innovative corporate gifts, videos, interactive space and much more.

We would love to learn about your company and help you create a memorable experience. Call 954.838.9318 or email us info@tcgcenter.com

Gaby Thierer

Gaby founded TCGC in 2002 shortly after she immigrated from Argentina. Following her family’s blueprint, Gaby has been working in the printing industry since only 12 years old. Over the years she has worked with thousands of companies helping making their brand memorable.