Give the client something useful and create a memorable experience

We’re surrounded by everyday objects that make our lives easier. They tend to be small things that we use daily and without which, we’d probably be unable to perform our usual tasks.

Let’s do an exercise together:

ELook around you and pay attention to the things that surround you. Surely in your workspace you have pens, some sort of box to keep them, desk speakers, headphones, mousepad, letter openers, paper weight, an agenda or notebook, pendrive, etc.

Was any of them a giveaway?

I guarantee that at least one of those objects in your workspace came from a brand that gave you something from their merchandise, thus creating a special bond with you, a unique memory, and often a seed of loyalty.

That’s precisely what giveaways are for, particularly during corporate events.

When a brand organizes an event or attends one, they must establish a bond with visitors to gain a positive standing, that eventually translates into memory and, later, loyalty.

Delivering giveaways or promo items is an effective way of doing that.
How to make your promotional gift stand out?

Indeed, picking the type of gift is a transcendental decision and it requires attention to every detail. Take the following into account:

  • A useful gift will make everyone remember you and your brand, which could “save” them at any moment. In this category we have power banks to charge mobile phones, pen drives, speakers, cocoa butter lipsticks, letter openers and many other useful items.
  • A fun gift is a good idea to generate an unusual memory of your band. If you give clients an object with which they can interact and kill some idle time, your brand will become the client’s friend.
  • A sensory gift is appropriate for the events themselves. For instance when you offer something to taste, such as chocolate. Offering something to consume afterwards, such as a bottle of wine, marmalade, honey, among other delicacies leaves a great taste of your brand.

When choosing the type of giveaway you’re going to offer to improve your brand’s standing, think of how it will be a detail that will speaks volumes about your business. Small promotional items tend to allow potential clients to know you and eventually ambassadors of your quality of work.

Don’t leave any of this to chance. Get in touch with The Corporate Graphic Center so we can help you pick that ideal promotional gift you want to hand out.

We will love to learn about your company and help you create a memorable experience. Call 954.838.9318 or email us info@tcgcenter.com

Gaby Thierer

Gaby founded TCGC in 2002 shortly after she immigrated from Argentina. Following her family’s blueprint, Gaby has been working in the printing industry since only 12 years old. Over the years she has worked with thousands of companies helping making their brand memorable.